🔘 The Future Of Immersive As A Standalone Industry: Part 1
What steps are needed to evolve immersive media from an emerging field into a recognised creative discipline, independent of traditional arts and media sectors
Encouraged by the warm reaction from World Experience Organisation members and leadership following my recent WXO Campfire session (report by WXO’s Olivia Squire available here), I decided to share an excerpt from a broader project I’ve recently embarked on, which I tentatively call the three pillars of a stand-alone immersive industry (audience development; new creative formats; language and history).
Before we develop effective business models and distribution strategies, studying those areas is crucial not only for enhancing the quality of artworks and increasing audience interest in experiences beyond the initial wave of popular events or commercial activations, but also for deepening critical discussions on existing projects and, ultimately, for building the history of what we want to call Immersive Art.
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